Perfecting the 4-ingredient base recipe. 

Deciding on brand name.

Website launch & suggestion box opening.

Grow brand on Instagram. 

Perfect founding flavor recipes.

Complete batch testing for launch flavors.

Register Goose & Gander Creamery and other legal stuff. 

Decide on eco-friendly packaging and branding labels.

Finalize commercial kitchen and prepare for larger production.

Prepare POS and decide on store front.

Accept orders for pick up (maybe delivery). 

Book first farmers market or event pop-up.